Welcome to Circular Excellence Institute
Transforming Impact, Sustainably
About
Welcome to CEI, a catalyst for circular economy, sustainability, and innovation excellence.
Solutions
Designing Tomorrow
Empowering teams through expert-led training in circular economy, sustainability, and innovation.
CEI delivers strategic guidance to accelerate circular and sustainable transformation.
CEI provides global benchmarking to measure, compare, and improve sustainability performance.
CEI conducts applied research to generate insights and drive data-informed decisions.
Meet The Team
Dr. Eng. Malek Ghazo
Founder and CEO
Circular Economy Director
Dr. Eng. Malek Ghazo is a senior management consultant, trainer, and researcher specializing in Circular Economy, Organizational Excellence, and Performance Management. With 15+ years of experience across the Middle East and Europe, he has advised governments and corporations on strategy, KPIs, EFQM, and sustainability. A PhD holder and academic contributor, Malek’s research and expertise shape industry best practices, innovation, and business transformation.
Dr. Rami Hijazine
Economic Studies Director
At CEI, Rami leads macroeconomic forecasting, cost-benefit analysis, policy assessments, and regional planning. He brings a strong focus on energy economics to support sustainable development and energy transition strategies aligned with national visions and global sustainability goals.
Anthony Spanos
Sustainability Director
Anthony, born in 1949 in Athens, is a globally recognized Excellence and ESG expert with 32+ years of experience. Certified by EFQM, GRI, and EBEN, he has assessed 200+ organizations across 35 countries. He authored key CSR and Excellence manuals for Cyprus and Lebanon and designed EFQM’s Marine Sector version. A former auditor for Abu Dhabi’s Insurance Authority, he’s worked with top hospitals, universities, and insurance firms worldwide, including NSMRC and Hotel Dieu in Beirut.
Mohannad Ghazo
Strategy and Performance Director
Mohannad Al Ghazo is an accomplished Strategy and Performance Director with extensive experience in strategic planning, performance management, and organizational transformation. With a strong track record in aligning corporate goals with actionable strategies, Mohannad excels at driving results through bKPI development, performance frameworks, and cross-functional collaboration. His leadership is marked by a data-driven approach and a commitment to excellence, making him a key player in shaping sustainable organizational growth.
Razan Athamneh
Customer Experience Director
Razan is a CX Manager with 10 years of experience in Customer Experience (CX), Voice, and Business Process Management, specializing in digital services revamping and development. She has worked on projects in KSA and UAE, focusing on enhancing customer experience, designing CX strategies, and creating scalable operating models. Razan has expertise in Voice of Customer (VoC) frameworks, customer journey mapping, and UAT testing for digital products. She holds an MBA from GJU, a B.Sc. in Industrial Engineering, and certifications in CCXP, CXAC, and Six Sigma Yellow Belt.
Dr. Mahmoud Hussain
Customer Happiness Director
Mahmoud Hussain is the Customer Happiness Director at CEI, leading initiatives to enhance client satisfaction and engagement. He brings extensive experience in customer experience design, service excellence, and client relationship management. Mahmoud is passionate about embedding customer-centricity across all touchpoints and driving service innovation. He works closely with teams to translate customer insights into actionable improvements and memorable experiences. His leadership ensures that CEI not only meets but exceeds client expectations at every stage of collaboration.
Louay Hijazine
AI & Intelligent Automation Consultant
Louay designs and delivers production-grade AI workflows that streamline marketing, sales, and operations. He connects conversational assistants, knowledge search, and event-driven automation with clients’ existing data and systems, focusing on measurable outcomes—shorter cycle times, fewer manual touches, and higher conversion. He partners with data/ML teams when bespoke models are needed, keeping solutions maintainable and secure.
Abdulrahman Jelani
Process Management director
Abdulrahman Jelani is a Director Process Management expert with 10+ years of experience in automation, reengineering, and digital transformation. He designs customer-centric strategies using data insights to optimize operations and improve service delivery. Known for aligning processes with regulatory standards, he leads quality initiatives, manages compliance audits, and builds high-performing teams—all with a focus on operational excellence and customer satisfaction.
Dr. Lara Barham
Gamification Director
Dr. Lara Barham is an innovative Gamification Director with a strong academic and practical background in applying game-based strategies to drive engagement, learning, and performance. With a passion for behavioral design and user experience, she leads the development of gamified solutions that transform organizational culture, enhance training programs, and boost motivation. Dr. Lara is known for blending creativity with strategic insight to deliver impactful, results-driven experiences.
Linh Do
Strategy and Performance Expert
Business Development Expert
As a Performance and Strategy/Business Development Expert, I contribute to the Circular Economy Institute's mission by applying my expertise in performance management and cultivating strategic partnerships for growth and impact. My skills include developing effective strategies and identifying key avenues for business growth and impact within the circular economy. I am passionate about advancing circular economy principles through practical and sustainable solutions, and I am committed to fostering collaboration towards a sustainable future.
Dalia Estetieh
Management Consultant
My name is Dalia Estetieh. I hold a Bachelor's degree in Industrial Engineering from the German Jordanian University. I began my professional journey at EY Germany, where I joined as a Project Management Intern for one year, supporting project tracking and process optimization efforts. Alongside my internship, I worked on my bachelor thesis, which focused on implementing Agile project management using Jira software. I then joined PwC Jordan as an Account Driver in the Business and Clients Development team, specializing in the Saudi market and the TMT sector. There, I supported senior global partners in managing strategic accounts, proposals, and client engagement. After two years at PwC, I moved to Nexus Advisory, a boutique management and strategy consulting firm, where I contributed to strategic planning, BPM proposals, and M&E frameworks. I am also a certified PMP and hold a Mini MBA.
Dr. Ahmed Al-Bazaz
Quality Assurance and Project Management Expert
Dr. Ahmed Al-Bazaz is a recognized expert in quality assurance and project management. He has extensive experience supporting organizations in improving performance and achieving excellence. His work focuses on enhancing systems, processes, and service delivery. He is known for his commitment to continuous improvement and professional development. Dr. Al-Bazaz actively contributes to the field through consulting, training, and knowledge sharing.
Bashar Khraisat
Learning and Development Director
Bashar Khraisat is a dedicated Learning and Development Director with a passion for empowering individuals and organizations through strategic training initiatives. He specializes in designing and implementing comprehensive learning programs that enhance employee performance and support organizational growth. Bashar excels at identifying skill gaps, developing tailored training solutions, and fostering a culture of continuous learning.
Bodour Rubaian
HR Manager and Social Media Expert
Bodour Rubaian is a versatile Human Resources Manager and Social Media Expert who combines strong HR capabilities with creative digital communication skills. She specializes in employee engagement, talent development, and HR operations, while also leading social media strategies to strengthen employer branding and internal culture. Her unique dual expertise helps organizations foster a connected, people-first environment.
Abdallah Barham
Technology Manager
Abdallah Barham is an experienced Technology Manager with a strong background in digital innovation and IT leadership. He specializes in aligning technology strategies with business goals, leading cross-functional teams, and implementing scalable solutions that drive efficiency and growth. Abdallah is known for his ability to deliver impactful results and navigate complex technical challenges with confidence.
Rahaf Rubaian
Social Media Expert
Rahaf Rubaian is a creative and driven Social Media Expert known for her ability to craft engaging content and build strong online communities. With a sharp eye for trends and a passion for digital storytelling, she helps brands grow their presence across platforms through strategic campaigns, content planning, and audience engagement. Rahaf brings fresh energy and insight to every project she works on, making her a rising talent in the world of digital media.
Mohammad Habash
Business Development Expert
Mohammad Habash is a dynamic and results-oriented business professional with a background in Business Management and Administration. He has developed strong expertise in marketing, sales, and business development, with a focus on digital strategies and client engagement.
Nour Azakeer
Business Development Expert
Nour Azakeer is a results-driven business development professional with strong experience in strategic partnerships, client relations, and market expansion. At CEI, she leads initiatives to grow the institute’s regional presence, foster collaborations, and promote sustainable business opportunities across Circular Economy, Sustainability, and Excellence domains.
Our Strategic Partner
Raphael Schranz Circular Economy Consulting
Raphael, an internationally certified circular economy expert, who specializes in guiding businesses toward sustainable practices. With expertise in waste management, reverse logistics, and circular business models, Raphael provides tailored solutions for transitioning to a circular economy. As a multiple times certified circular economist, he assists companies in designing closed-loop systems and sustainable strategies to enhance efficiency and environmental impact. By combining practical experience with certified knowledge, Raphael ensures clients achieve measurable results. Connect today to transform your business sustainably.
- Circular Business Modelling
- Certified Circular Economy Officer Training & Certification
- Scope 1–3 Emissions Inventory Management
- Value Network Mapping
- CE Strategy Roadmap Development
- Weekly 1:1 Strategy Meetings
- Zero-Waste & Resource Valorization Strategy
- Biomimetic Modelling
- Circularity KPI Integration
